CSR has nearly lost meaning so as to be relegated as part and parcel of the marketing budget. Companies are losing out on public ‘ownership’ and trust. Vandalism of infrastructure and equipment has been a manifestation of this oversight. With market dynamism, the need for regular refresher training and technical exchange from the market leaders has proved critical. It is this gap that CEPPP’s is bridging. This example is applicable to governments, development partners and private businesses, alike.