From our research, we have established that many companies are undergoing painstaking challenges. Direct consumer-focused companies are daily grappling with the challenge of achieving a fair convergence point between product quality, pricing and sustained market visibility, presence and consumer demand. In the final analysis, expensive gambling has become the norm rather an exception. While it has paid off in some limited cases, it has proved unsustainable and costly in most situations.
This challenge has been aggravated by the cut-throat competition within the available markets. Market visibility is increasingly becoming competitive and complex. As a result, important areas such as product communication, feedback and enhancements are merely assessed from how fast moving the goods or services can be. At best the limitation with this remains the fact that it is short-term.